The Women’s National Basketball Association (WNBA) and Gaming Society, the WNBA’s betting partner, have just announced the launch of a brand new predictor game called “Bet On Women.”
The new game will provide fans with the opportunity to win prizes throughout the remainder of the 2022 season if they correctly answer questions on popular culture and the WNBA. The objective of the new game is to increase fan engagement with the women’s basketball league based in the United States.
The sports betting startup was established by NBA legend Kevin Garnett. In the previous year, the company became an official gambling partner of the WNBA. Subsequently, the company reached an agreement with GameOn to develop predictor games.
Marissa Coleman, vice president of business development at Gaming Society, stated that there is a “massive opportunity” to use gamification to innovate and deepen fan engagement in women’s sports. “There is a massive opportunity to use gamification to innovate and deepen fan engagement in women’s sports,”
“Gamification is proven to be a driver for more engagement and viewership in sports, so the category presents an exciting opportunity to increase visibility and shed light on the journeys, stories, and highlights of the incredible players in the WNBA,” said a press release.
“Bet On Women is about elevating women in sports,” said Terri Jackson, executive director of the WNBPA, who also added that the phrase.
Through the remainder of the WNBA season, “The Bet On Women predictor game will help increase fan interest and engagement for all of the WNBA players.” We are thrilled to be able to use this format of the game to innovate new ideas for all of the women’s sports.
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